Pastor JoAnna Patterson, founder of By The Way Coaching, is a trained ELCA Segment One Coach and is currently pursuing ACC certification with the International Coaching Federation (ICF). She specializes in life, end-of-life, and grief coaching, offering compassionate support through life’s most meaningful transitions.
The Coach
Sourdough baking, soap making, sewing vintage clothing, and pastoring a small but scrappy church have all taught me something about life, death, and the beauty in between. I’m a coach who walks with people through transitions—whether you’re navigating change, facing the end of life, or moving through grief. I believe deeply in the sacredness of each person’s journey and the wisdom of the Spirit of the Divine. Let’s partner together to gently explore where you’re being called next, with curiosity, compassion, and courage.
As a life, end-of-life, and grief coach, I believe that every person carries deep wisdom within them—even in seasons of confusion, pain, or transition. My role is not to give answers, but to create a compassionate, brave space where your truth can emerge and be honored.
I walk alongside people through the sacred thresholds of life: times of loss, change, endings, and beginnings. Whether you’re grieving a loved one, facing your own mortality, or simply feeling stuck in the middle of life’s complexity, I offer presence—not pressure—and thoughtful questions that invite clarity, courage, and healing.
Grounded in curiosity, empathy, and spiritual openness, my coaching honors the full spectrum of human experience. I believe in holding space without judgment, listening deeply, and trusting that transformation happens not by fixing what’s broken, but by naming what is true.
I see coaching as a sacred partnership—one that honors your story, your agency, and your sense of the Divine (however you name it). Together, we explore not just where you’ve been, but where your soul is gently nudging you to go.
Introductory / General Services
1. First Light Session (Complimentary)
A no-pressure introduction to see if coaching is the right fit for you.
2. Journey Together Package
Multi-session coaching for personalized support through life, loss, or transition.
3. Circle of Support (for groups or families)
Facilitated sessions for collective grief, end-of-life dialogue, or life transitions.
Life Coaching Services
1. Rooted & Rising
For those navigating life transitions, seeking clarity, or reconnecting with purpose.
2. Crossroads Coaching
Guidance and support during seasons of change, choice, or uncertainty.
3. Whole Life Pathways
Ongoing coaching to explore identity, vocation, and deep personal growth.
End of Life Coaching Services
1. Sacred Thresholds
Coaching for individuals or families preparing for the end of life.
2. Peaceful Planning
Support in making practical, emotional, and spiritual preparations for death.
3. Dignity in Dying
Creating space for honest conversation, legacy work, and meaningful closure.
Grief Coaching Services
1. Grief Companioning
A safe space to process loss, honor what was, and move at your own pace.
2. After the Storm
Coaching for those adjusting to life after loss—finding stability and new meaning.
3. Living With Loss
For long-term grief journeys, ongoing support in integrating loss into life.